The Julie Roehm Saga at Wal-Mart Stores, Inc.

            
  
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Case Details:

Case Code : HROB108
Case Length : 17 Pages
Period : 2006-2007
Pub Date : 2008
Teaching Note : Available
Organization : Hindustan Unilever Ltd; Axis Bank; Vodafone Plc.
Retail
Countries : USA

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"I think part of my persona is that I am an envelope pusher. The idea of change in general can be uncomfortable for many people, and my persona as an agent of change can prompt that feeling."1

- Julie Roehm, Former Senior Vice President Marketing, Wal-Mart Stores, Inc., in 2006.

"When we fired Ms. Roehm, we had no intention of sharing the details of her flagrant personal and professional misconduct, even as she made disparaging the company a centerpiece of her self-promotional campaign. Now, we must respond to her lawsuit and are in a position where we have no choice but to share the real story of what happened."2

- Wal-Mart Stores, Inc. in 2007.

"It isn't often that the dismissal of a mid-level executive makes national news. But Julie Roehm is no ordinary executive... Given her colorful career, Roehm's hiring by one of America's most colorless companies always struck friends and industry insiders as odd."3

- BusinessWeek, in 2007.

Burying the Hatchet

In November 2007, Julie Roehm (Roehm), former senior vice president of Marketing Communication of the world's largest retail store chain Wal-Mart Stores, Inc. (Wal-Mart), announced her decision to drop her lawsuit of wrongful termination against the company.

"I have decided to accept Wal-Mart's decision to terminate my employment and move on. I am not receiving any money or other compensation to settle my case,"4 said Roehm.

This put to an end one of the most talked about episodes in corporate America during 2006 and 2007.

 Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies

The Julie Roehm Saga at Wal-Mart Stores, Inc. - Next Page>>

1] Michael Barbaro and Stuart Elliott, "Wal-Mart Fires Marketing Star and Ad Agency," www.nytimes.com, December 8, 2006.

2] Rachel Sklar, "Roehm & Womack: Wal-Mart Drama, but the Conference Must Go on," www.huffingtonpost.com, March 20, 2007.

3] "My Year at Wal-Mart," www.businessweek.com, February 12, 2007

4] Chuck Bartels, "Wal-Mart Ad Executive Drops Lawsuit," www.businessweek.com, November 5, 2007.

  

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